Running a Photography Business: Pricing Your Work

Running a Photography Business: Pricing Your Work

Running a Photography Business: Pricing Your Work is an Intermediate level tutorial on Photography, written by an expert, Skip Cohen. This tutorial is an essential pillar for a person who needs to get better at his/her Photography expertise. It gives you a thorough grip on Cameras + Gear, Photography, Cameras + Gear and Photography.

Free Download - Running a Photography Business: Pricing Your Work
Author Skip Cohen
Publish Date 1/13/2017
Skill Intermediate
Duration 2h 33m
Topic Cameras + Gear
Video Tutorials 38
Last Update N/A

“How much should I charge?” It’s one of the most common questions asked by anyone starting a freelance or full-time photography business. In this course, veteran photo marketing consultant Skip Cohen helps you answer that question by addressing topics such as how to look at the demographic of your target audience, manage your own expenses, decide which services you plan to offer, and more. He helps you understand the variables that go into pricing your work as a photographer so you can run a successful business.

Topics include:

  • Understanding revenue
  • Looking at target demographics
  • Understanding your target audience
  • Identifying your real costs
  • Deciding which products and services to offer
  • Pricing your products
  • Working with key suppliers
  • Controlling your costs

Running a Photography Business: Pricing Your Work : Video Lessons

  • Welcome: The challenge and importance of understanding revenue6m 6s
  • Understanding revenue2m 42s
  • What are your goals?4m 43s
  • Full time vs. part time5m 48s
  • Local vs. global2m 44s
  • Owning your zip code3m 42s
  • Different demographics require different methods of reach4m 28s
  • Seeing through their eyes1m 35s
  • Where are they and what's important to them?7m 11s
  • Understanding the value of what you offer3m 28s
  • Gear and software2m 48s
  • Equipment, space, and vendors2m 2s
  • Top 10 list of things most often forgotten: Education, travel, and insurance5m 15s
  • Different specialties and different products7m 47s
  • À la carte vs. packages6m 28s
  • Fee based?6m 37s
  • Services vs. hard goods7m 37s
  • Single vs. 3–4 tiers2m 58s
  • Taking an appropriate margin and the key price points4m 7s
  • Competitors and your pricing5m 41s
  • Using a professional lab3m 42s
  • Printing your own work4m
  • Vendors in your network3m 7s
  • Knowing what's hot and what's not3m 46s
  • A complete strategy5m 49s
  • Promotional offers3m 46s
  • Products/services that are unique: Day in the life and extended coverage6m
  • Partnerships and cross-promotions with other vendors5m 54s
  • Cost tips5m 8s
  • Understanding the market's key price points3m 40s
  • Breathe: It's not a bad life—just a bad day!4m 34s
  • The economy4m 39s
  • Educating your clients3m 4s
  • Next steps2m 9s

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Please consider buying this course - Running a Photography Business: Pricing Your Work directly from the author - Skip Cohen. This way you could help the author create more great content, also you may get personal help.

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