Marketing Foundations: Consumer Behavior

Marketing Foundations: Consumer Behavior

Marketing Foundations: Consumer Behavior is an Beginner level course on Business, produced by the author, Drew Boyd. This course is an essential base for a person who needs to get better at his/her Business expertise. It provides you a strong understanding on Business, Marketing, Email Marketing, Social Media Marketing, Business, Marketing, Email Marketing and Social Media Marketing.

Free Download - Marketing Foundations: Consumer Behavior
Author Drew Boyd
Publish Date 4/9/2020
Skill Beginner
Duration 41m 56s
Topic Business
Video Tutorials 13
Last Update N/A

Great marketers know how their customers think and act. They pay extra attention to consumer behavior: the way people buy and use products and services. Understanding consumer behavior can help you crawl inside the mind of a customer and be more effective at marketing, design, packaging, product development, and every other initiative that impacts your buyer. Join marketing professor Drew Boyd for a look at how psychological factors such as motivation, appetite for risk, self-perception, and social status impact buying decisions. Drew also discusses how individual consumers buy products and services as compared to organizations, and explains how to apply your findings to your next marketing campaign.

Marketing Foundations: Consumer Behavior : Video Lessons

  • Crawl inside the mind of the customer1m 21s
  • What is consumer behavior?3m
  • Why consumer behavior is important3m 12s
  • Creating and satisfying motivated customers3m 39s
  • Helping customers overcome their concerns3m 25s
  • Appealing to consumers sense of self3m 16s
  • Helping consumers be effective shoppers3m 2s
  • Helping customers manage their social status3m 36s
  • How consumers buy3m 29s
  • How organizations buy3m 38s
  • What happens after the purchase3m 33s
  • Applying consumer behavior to marketing tactics3m 30s
  • Treating customers right3m 15s

Recommended video tutorials from YouTube.

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