Journey Mapping: Case Study in Action is an Advanced level course on Business, created by the author, Jeannie Walters. This course is an important step for an individual who needs to excel in his/her Business skills. It provides you a strong understanding on Business, Business Skills, Marketing, Business, Business Skills and Marketing.
Customer journey maps can be a powerful tool for businesses, offering a clear view into the customer’s true experience with a brand, service, or product. In this practical sequel to the introductory course, instructor Jeannie Walters walks through creating an actual customer journey map from start to finish. Jeannie covers each step, including setting goals, gathering data, facilitating a journey mapping workshop, interviewing customers to validate the map, and more. Along the way, she offers plenty of tips and techniques to help focus the process and move your team toward an actionable goal. The course wraps up with ideas for presenting and sharing the completed map, leveraging the findings, and other ways to use this important tool.
When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field ...
CustomersFirst Now Webinar 2-23-17. Customer Experience best practices applied to customer journey mapping and survey VOC data. Vicky Stennes, Dir of ...
https://www.boardofinnovation.com/tools/customer-journey-map/ Identify problem areas and key moments by mapping your customers' experience with your ...
Categorised in: Business, Business Skills, Marketing
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