Advertising on LinkedIn

Advertising on LinkedIn

Advertising on LinkedIn is an Beginner level tutorial on Marketing, written by an expert, AJ Wilcox. This tutorial is a critical base for anyone who needs to sharpen his/her Marketing expertise. It provides you a thorough grip on B2B Marketing, Content Marketing, PPC, Advertising, Marketing, LinkedIn, B2B Marketing, Content Marketing, PPC, Advertising, Marketing and LinkedIn.

Free Download - Advertising on LinkedIn
Author AJ Wilcox
Publish Date 4/5/2019
Skill Beginner
Duration 1h 5m
Topic Advertising
Video Tutorials 29
Last Update N/A

LinkedIn ads are highly-targeted social ads, which differ significantly from search marketing. In this course, join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you. He shares what makes LinkedIn ads so valuable, helps you get acquainted with the platform’s capabilities, and demonstrates how to create effective ads on LinkedIn. Learn how to best use Text Ads, Sponsored Content, Sponsored InMail, and Dynamic Ads; approach audience targeting; organize your campaigns for simple reporting and performance evaluation; troubleshoot poor performance; and more.

Topics include:

  • Who should and shouldn’t advertise on LinkedIn
  • Using Text Ads, Sponsored Content, and Sponsored InMail
  • Audience targeting options
  • Setting your bids and budgets
  • Retargeting strategy
  • Tracking your progress throughout the sales process
  • Benchmarking and troubleshooting

Advertising on LinkedIn : Video Lessons

  • The value of LinkedIn ads46s
  • Making LinkedIn ads work for you2m 50s
  • Where LinkedIn ads fit in the digital marketing ecosystem3m 12s
  • Who should and shouldn't advertise on LinkedIn3m 44s
  • Time to get started1m 24s
  • Page access2m 20s
  • Ads access2m 16s
  • Insight Tag and conversions3m 13s
  • Advertising capabilities1m 4s
  • Understanding the advantages of ad units2m 19s
  • Using Text Ads2m 7s
  • Using Sponsored Content2m
  • Using Sponsored InMail3m 12s
  • Using Dynamic Ads (LMS only)1m 30s
  • Display ads (not available from LinkedIn anymore)1m 10s
  • Variations3m 5s
  • The three pieces you need for a social ad (bring your AMO)58s
  • Audience targeting2m 30s
  • Message (ad content)2m 48s
  • Offer (what you're offering to the prospect)3m 32s
  • Account structure: Audience size and campaign nomenclature4m 10s
  • Bidding and budgeting strategy2m 5s
  • Retargeting strategy1m 57s
  • Analytics, tracking, and attribution3m 47s
  • Reporting3m 51s
  • Benchmarking and troubleshooting2m 57s
  • Next steps24s

Recommended video tutorials from YouTube.

  • LinkedIn Ads in 2019 - What You Need to Know
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  • DateTime : 2019-03-15 20:00:59
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  • LinkedIn advertising is getting better than ever. In fact, 2019 could be the year where we see the best returns from the platform. When it comes to LinkedIn, there ...

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  • DateTime : 2019-07-28 22:36:23
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HELP THE AUTHOR

Please consider buying this course - Advertising on LinkedIn directly from the author - AJ Wilcox. This way you could help the author create more great content, also you may get personal help.

The links being shared are only for poor students who really cannot afford to pay. So, if you are capable of paying please do consider it once before trying the free download links.

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