Advertising on LinkedIn
Advertising on LinkedIn is an Beginner level tutorial on Marketing, written by an expert, AJ Wilcox. This tutorial is a critical base for anyone who needs to sharpen his/her Marketing expertise. It provides you a thorough grip on B2B Marketing, Content Marketing, PPC, Advertising, Marketing, LinkedIn, B2B Marketing, Content Marketing, PPC, Advertising, Marketing and LinkedIn.
LinkedIn ads are highly-targeted social ads, which differ significantly from search marketing. In this course, join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you. He shares what makes LinkedIn ads so valuable, helps you get acquainted with the platform’s capabilities, and demonstrates how to create effective ads on LinkedIn. Learn how to best use Text Ads, Sponsored Content, Sponsored InMail, and Dynamic Ads; approach audience targeting; organize your campaigns for simple reporting and performance evaluation; troubleshoot poor performance; and more.
- Who should and shouldn’t advertise on LinkedIn
- Using Text Ads, Sponsored Content, and Sponsored InMail
- Audience targeting options
- Setting your bids and budgets
- Retargeting strategy
- Tracking your progress throughout the sales process
- Benchmarking and troubleshooting